n-tara works

Business Need

Alcatel Lucent needs to provide consistent branding, uniform messaging, and address legal challenges that grow along with the large number of Microsoft PowerPoint presentations given across the organization. Additionally they wanted to centralize the control of the full presentation lifecycle including creation, search, management, distribution and tracking of PowerPoint presentations. The desired result was to provide cross-team sharing and access to an approved presentation library to allow presentations to be more efficiently produced and delivered.

Additional requirements included the ability to:

• Protect individual slides within a presentation from editing
• Enforce the branding though design templates
• Provide policy based access to presentations
• Require specific individual slides or slide order
• Find the right presentation through a power search engine

Solution

Ballista 

Ballista was leveraged to solve the issues of presentation consistency, organization and compliancy. This approach provided better presentation management by addressing the brand, messaging, and legal challenges that grow along with the sheer volume of PowerPoint presentations that exist across the organization. Users can rapidly create new presentations with point-and-click or drag-and-drop assembly from multiple slide decks. Content is synchronized across all presentations through shared templates, and slide elements to provide fast updating and content currency for authorized users. The ability to search for and find presentations containing specific content for global updates to this content ensures that all presentations in the system have the most current branding, messaging and product information. Full version history provides marketing and compliance teams to control, release, and track all changes to individual sides and presentation.

Business Need

Oak Ridge National Laboratory (ORNL) identified a need for the training of unescorted guests who visit the facility onsite. Historically, because of the broad set of requirements (in excess of 200) and management systems (26), the general training for any guest that visits unescorted has been in excess of 3 hours. Because every visitor may not need all of the information, ORNL has completed a process that has narrowed the content considerably. The new requirement is for all visitors to complete the course before being permitted to leave the visitors center unescorted. Through implementation of the new training requirement ONRL seeks to meet the following objectives:

• To shorten the overall training time for unescorted guests to approximately 12-15 minutes from 3 hours
• To increase the effectiveness and retention of the basic training materials, specifically the radiological protection content
• To provide visitors and guest of ORNL with a positive “first impression” of the laboratories and its people

Solution

Lesson Builder 

The approach was to to leverage Lesson Builder, a dynamic content generation and publishing tool that allows simple authoring of Flash lessons, tutorials, and presentations, online or offline. This provides ONRL with the greatest flexibility and value to update lessons simply through an easy to use administrative interface. Utilizing an intuitive template-based approach, LessonBuilder provides ONRL with a simple authoring environment in which to build animated text fields and incorporate audio and video files. The result is the ability to quickly create and deliver the most up to date training materials in an effective, engaging manner which increases retention and reduces the training time required.

Business Need

Lexmark recognized that it is mission critical to establish a professional field sales force to meet the challenges of an increasingly competitive and fragmented marketplace by providing an ongoing program of face-to-face training for Retail Sales Associates (RSA) on location at U.S. retail channels. Lexmark stakeholders identified a primary business goal for the national field sales force as the ability to influence sales and enhance brand perception at the retail level by:

• Delivering up-to-date product information to RSAs
• Participating in ongoing product training for RSAs
• Improving the communication with entire national field sales force and
• Flagging market trends by levering reporting and tracking

Solution

nPowered Enterprise 

The implementation of nPowered Enterprise enabled the electronic delivery of training and promotional materials which resulted in an increase in retail sales through effective training of sales personnel. Additional benefits include the ability to access accurate metrics, training data and reporting designed to flag market trends in real time. nPowered Enterprise includes a centralized resource for marketing and account information, supplies, advertising and promotions, as well as offering high-level permission-based access to reports containing strategic and competitive information.

Business Need

Xerox Global Services required a tool to assist Global Sales Executives with enterprise accounts. This included the ability for Principals and Managers to sharpen their knowledge about Xerox services, products & programs and leverage their “edge,” in support of efforts to increase market-share, grow revenue and reinforce brand loyalty. The key objectives were to:

• Motivate learning of key XGS capabilities, benefits and competitive differentiation
• Build excitement, competition and buzz within the sales team
• Drive awareness and usage of sales tools (new and existing)

Solution

LessonBuilder 

A custom application was created, based on n-tara works’ LessonBuilder platform, to create an interactive sales support tool that utilizes a flash card metaphor to provide a fun and engaging user experience. The solution delivered a sales-force-centered approach around the theme of “flash cards” by utilizing email communication, custom flash media, and a corresponding online interactive flash card application. The flash cards contain information and key messaging to support the sales process globally within Xerox Global Services, and offers easy access to these points through an intuitive user interface which includes typical “question/answer” flash cards.

Business Need

Lexmark faced the challenge which all retailers face online today: create a dynamic, engaging customer purchasing experience. Historically, consumers have very low tolerance levels in completing the purchase process online. The imperative is providing their customers with the best possible online purchasing experience resulting in a large increase in shopping cart completion. Lexmark realized that a great customer experience is mutually beneficial—the customer has a very positive experience which they are likely to repeat and the support costs of the buying process is dramatically lowered. The user experience objectives are to:

• Reduce search time
• Increase conversion rates
• Lower shopping cart abandonment
• Make the buying process fast and effortless through a guided selection process
• Provide an opportunity to learn about other related product/service offerings
• Implement a straightforward and effortless order placement process

Solution

nVision 

The nVision guided selling engine was leveraged to provide a visually appealing and simple way for customers to select the product that best meets their needs. Through constraints and rules built into the engine the customer could only order valid products which eliminated the frustration of finding products. This customer friendly approach encourages customers to continue the purchase process to completion and order entry dramatically reducing the shopping cart abandonment.